BuyingaHomeSpring2026.pptx (Bound Documents) (Notepads) (1) (1) - Flipbook - Page 12
Why a Newly Built Home Might
Be a Smart Move Right Now
Are you looking for better prices? You might find it in an unexpected place: a newly built
home. That's why more buyers are choosing new construction. It's not just about getting the
latest technology or modern floorplans. It’s because they may be able to get a better deal.
There are more brand-new homes available right now than there has been in years. And as a
buyer, that can help you in two big ways. It gives you more options, and it motivates builders to
sell their inventory before they build more. That’s exactly why so many homebuilders are offering
serious incentives like price cuts, mortgage rate buydowns, and help with closing costs.
And perks like that are hard to ignore. That's why, in 2025, new home sales hit their highest level
in over 3 years. Buyers saw the opportunity, and they jumped on it. Maybe you should do
the same.
Builder Incentives Are at an All-Time High
Data from the National Association of Home Builders (NAHB) shows 65% of builders offered
special perks to buyers.
That’s the highest percentage in 5 years. Here’s
a quick rundown of some of the most common
ones:
Help with Closing Costs: Some builders are
covering thousands of dollars in fees to
reduce the upfront cost of buying.
65%
Extra Upgrades: Think premium finishes,
appliance packages, and designer features,
often added at no extra cost.
Mortgage Rate Buydowns: This is when the
builder pays to get you a lower mortgage rate,
which reduces your monthly payments. Right
now, buyers can get a rate roughly a half a
percentage point lower on new homes than
buyers on existing homes, thanks to builder
incentives.
12
of builders are offering
incentives to buyers
Source: NAHB
